The rest movement

When Rae first came to us, she was making the difficult decision to cancel one of her upcoming yoga retreats. Once we dove into her offering, a combination of the Chinese Five-Element Theory, Qi-Gong, Yin Yoga, Restorative Yoga, and Yoga Nidra, combined with her other life in software development, we saw an opportunity to shift her target client. Instead of targeting yoga teachers, Rae shifted to serve her fellow coders and developers to achieve great work/life balance. 

The Rest Movement now positions itself as the antidote to the prevailing hustle culture. It uses ancient practices to achieve modern vitality. Her brand is luxe and heightened, while still incorporating dream-scape collage to encourage even the most right-brain clients to tap into their own innate creativity.